Mobile Advertising: Definition, Purpose, and How to Make It
Mobile advertising is an online advertising strategy that utilizes mobile devices such as smartphones and tablets.
Nowadays, mobile users dominate the internet, making mobile ads an effective option to reach a wider target audience. It helps you easily connect with your audience no matter where they are at any time.
For effective mobile ads, it is important to set goals, know your target audience, choose the right platform, and more.
In this article, we'll talk about what mobile advertising is, its goals, examples, and tips for creating engaging ads. Read on until the end!
What Is Mobile Advertising?
Mobile advertising is a marketing strategy that displays promotional messages on mobile devices, such as phones and tablets.
The goal of this marketing strategy is to send messages to the target audience to get them to buy products, register for events, or subscribe to email newsletters.
In most cases, this marketing strategy takes the form of short messages, banner ads on websites, or video ads. Although they appear without the consent of the device user, the ads are not intrusive as they can be customized to fit the mobile screen.
The ads that appear are usually based on the user's search algorithm. So, if you plan to use mobile ads, make sure to conduct an in-depth analysis of your potential customers so that your ads can be relevant to them.
Advantages of Using Mobile Advertising
Using mobile advertising for your marketing will provide a variety of benefits. Here are the benefits of using this marketing strategy for your business.
1. Easy to Access
With the massive development of technology, the use of cell phones has become inseparable from life. Moreover, the number of social media platforms has made people use their phones more often.
Therefore, you can take advantage of this user behavior by delivering products, services, or campaigns through advertisements on mobile devices.
In addition, placing ads on mobile devices, especially on social media and websites will make it easier for customers to access the ads. That way, you can more easily reach potential customers.
2. Build Relationships with Consumers
Did you know that advertising on mobile devices can build an emotional connection with consumers? This can happen if the ad is relevant and addresses the needs of potential customers.
So, make sure you have an ad design that stands out and is easily remembered by your target audience.
3. Save on Marketing Costs
Marketing strategies involving mobile devices are more cost-effective because you only need to optimize your advertising campaigns on mobile.
Advertising on mobile devices also doesn't cost as much as advertising on newspapers, television, or radio. This means that you can use your company's budget for other business development needs.
4. Increase Conversion Rate
The next advantage of using mobile ads is to increase conversions. Installing relevant ads can encourage customers to interact with the ad and perform the directed call to action, such as buying a product, subscribing, or contacting a certain contact. This will have an impact on increasing the conversion rate.
5. More Precision Audience Reach
Mobile devices can capture location data from users so you can take advantage of this by doing geotargeting. Then, you need to collect demographic and geographic data of potential customers and create relevant ads from that data.
For example, you run a shoe-washing business in Jakarta. By advertising only for the Jakarta area, you can market your business to potential customers in that area and beyond. Therefore, you can target the right potential customers with the right ads.
Examples of Mobile Advertising
After understanding the definition and benefits of mobile ads, let's learn examples of mobile advertising systems. You can choose some mobile ad models below according to your business needs.
1. Banner Ads
Banner ads are one type of advertisement that is often posted on websites. Banners are usually designed with business characteristics and contain a call to action. If visitors interact with the banner, they will be directed to related pages, such as product or service pages.
2. Push Notification Ads
Push notification ads are ads that appear on a user's mobile device notification as an alerting message. Businesses often send these mobile ads to their app users when they have a promotional message that they want to share on time.
3. Social Media Ads
Social media ads are sponsored ads that usually appear on one of the social media features, such as Stories on Instagram or sponsored posts on Facebook.
Brands will format their ads to match the relevant social media platform's ad format requirements and recommendations.
For example, if you are going to place an ad on an Instagram Story, then the video or photo of the ad to be placed must comply with the format, which is a 9:16 ratio or a duration of 15-60 seconds.
4. In-App Ads
In-app ads are ads that appear inside mobile apps. They are usually rectangular banners at the bottom or top of the app, medium-sized banners in the center of the screen, or native advertising.
5. SMS Ads
SMS advertising is also a mobile ad commonly used by brands. Brands will send short SMS messages containing information and call-to-action links or contacts that can be contacted.
However, you need to be careful in using this type of advertising because if you send a text to the wrong target audience, they will consider the message spam.
Mobile Advertising Strategies
When implementing mobile ads, you need to devise a comprehensive strategy to make the most of mobile ad costs and reach the right audience. Here are strategies that you can apply to your business:
1. Using Relevant Keywords
The first strategy is to use appropriate keywords in mobile ads. The right keywords can bring relevant traffic to your site. To find suitable keywords, you can utilize the Keyword Research Tool by Sequence Stat.
This tool can be accessed for free and helps you do in-depth keyword research. Additionally, this tool is also equipped with supporting data, such as search volume, competition on the keyword, YoY changes, and so on.
2. Optimize Content for Mobile
Next, you can optimize the landing pages where the ads are located so that users get a good experience when accessing them with mobile phones.
You need to make sure that your ads are friendly and responsive to be accessed on many devices, especially mobile phones and tablets.
That's the discussion about mobile advertising that you need to know. Overall, mobile advertising offers many benefits for brands, including increasing brand awareness and conversions.
To maximize the potential of reaching a wider audience, you need to combine it with SEO strategies. SEO helps your website reach the top of search results and increase its visibility. Sequence Stat provides tools to optimize your SEO.
Register now and explore Sequence Stat's features to try a free one-year trial and free balance to track keywords.