Keyword Research Basics for Beginners and The Tool

In the vast landscape of the digital world, where websites are born every minute and businesses battle for visibility, a single word can mean the difference between triumph and obscurity. This is where keyword research basics come into play.

You have a brilliant website, equipped with top-notch products or services and an aesthetically pleasing design. But there's a problem—the crowd remains elusive, and your potential customers seem lost in the labyrinth of the internet, unable to find their way to your virtual doorstep.

What's missing? The answer lies in understanding the language of your target audience—the words they use to seek solutions, answers, and the products they desire. Here are the keyword research basics for beginners to scale up your website.

What Is Keyword Research?

At its core, keyword research involves analyzing and identifying the words and phrases that internet users enter into search engines when looking for information, products, or services. It serves as the foundation of an SEO strategy, as it helps websites understand the intent of their target audience and align their content accordingly.

Keyword Research Elements

In the keyword research basics, there are elements or metrics that should be paid attention to. These elements will affect the result of the optimization you make. Here are the keyword research basic elements you should know:

• Search Volume: The number of times a specific keyword is searched for within a specific period (commonly in a month), indicating its popularity and potential traffic generation.
• Keyword Relevance: Ensuring that the chosen keywords are relevant to your business, products, or services, so they attract the right audience.
• Keyword Competition: Assessing the level of competition for a particular keyword, considering the difficulty of ranking higher in search engine results.
• Search intent: The reason behind the search. Every keyword might have different intent. Thus, it is needed to discover the right keyword with the right intent to serve content.

Step-by-Step Keyword Research

A simple keyword research might have lesser steps such as finding the seed keywords, generating the variants, and pick up the most relevant to target. However, for businesses with complex targets, it is needed to have a thorough step-by-step keyword research basics. Here are the steps in keyword research.

1. Define Your Goals and Target Audience: Clearly outline your marketing objectives and identify the demographic you want to reach, as this will influence the keywords you select.
2. Brainstorm Relevant Topics: Generate a list of topics related to your business, products, or services that potential customers might search for.
3. Expand with Keyword Research Tools: Utilize keyword research tools to expand your initial list or seed keyword.
4. Analyze Keyword Metrics: Evaluate search volume, competition, and relevance of the identified keywords to prioritize those with the most potential.
5. Balance Competitiveness and Search Volume: Strive for a mix of high and low-competition keywords with substantial search volume to optimize your chances of ranking.

Keyword Research Tool for Beginners

There are hundreds of tools available for keyword research activity. However, not all the tools provide complete and reliable data. All you need from the tool is comprehensive search volume data and other metrics as determination.

Thus, we recommend you use Keyword Research Tool by Sequence Stats which can be accessed for free by anyone. This tool provides keywords ideas and complete data about search volume, difficulty, CPC, and others.

Picture 1: Keyword Research Tool by Sequence Stats.

Besides that, the metrics shown in the dashboard can be customized to adjust to your need. In the right-up corner of the result, you can select the column setting such as default which serves all metrics in the dashboard, Beginner, Intermediate, and Advanced. This feature enables the user to understand the result better.

Picture 2: Column Setting in the Keyword Research Tool.

However, if you need more in-depth keyword research, you can register freely to Sequence Stats and try the Keyword Ideas feature that will give you more than just data, but also insight. Here is a sneak peek.

Picture 3: Keyword Ideas feature in Sequence Stats App.

Conclusion

Keyword research is the backbone of effective SEO, empowering businesses to connect with their target audience, optimize their content, and achieve online success. Understanding the elements of keyword research and following a step-by-step approach will give you the competitive edge you need in the digital landscape.

Register yourself to Sequence Stats to enjoy all the features free for a year!

Last updated on July 21, 2023
by Tati Khumairoh