How to Find Trending Keywords and Its Best Practices
In the ever-evolving world of online content, staying up-to-date with trending keywords is essential for SEO and content marketing success. These keywords represent the current interests and needs of your target audience, providing valuable insights into what people are searching for online.
In this article, we will explore the methods and best practices for finding trending keywords, which can help you boost your online presence and connect with your audience in a meaningful way.
Why Trending Keywords Matter?
Trending keywords are the search terms that experience a sudden surge in popularity. They are often associated with current events, seasons, holidays, or viral trends. Here's why they matter:
- Relevance: Trending keywords reflect what is currently on people's minds. By incorporating these keywords into your content, you demonstrate relevance and timeliness, which search engines value.
- Traffic: These keywords can bring a significant amount of organic traffic to your website if you optimize your content to rank well for them.
- Engagement: Content related to trending keywords has the potential to engage users more effectively. People are actively searching for information on these topics.
- Competitive Advantage: By targeting trending keywords, you can get ahead of the competition and establish your authority in specific niches.
Best Practices for Finding Trending Keywords
After knowing the definition and the importance, now, let's now check the best practices for finding trending keywords. The below strategy is quite simple in shaping how you find your target, so if you have a further analysis, you can add it.
1. Use Keyword Research Tools
Leveraging keyword research tools like Google Keyword Planner and Sequence Stats Keyword Ideas can help you identify trending keywords in your industry. These tools provide insights into search volume and keyword trends.
If you are using Sequence Stats, you will benefit from valuable keywords’ data and track them effectively. Below is the example of keyword ideas results generated by Sequence Stats.
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| Picture 1 - Keyword Ideas result |
2. Google Trends
The next way of finding trending keywords is using one of Google’s services, Google Trends. Google Trends is an excellent free tool to discover what's currently trending. You can explore search trends by location, time frame, and category. It also shows related queries and topics.
Recently, Google enhanced this tool to help user search for what is trending in their surrounding. This will help you too in generating topics or keywords that are on the pike.
3. Social Media
Platforms like Twitter, Instagram, and Facebook often display trending topics. These can serve as a goldmine for trending keywords, as well as content ideas. SEO is not only an on-page optimization, but also an off-page. Thus, social media can be an effective tool to get your trending keyword.
4. News and Magazines
Keep an eye on news websites and magazines in your niche. These sources frequently cover trending topics and provide insights into keywords relevant to your audience. If your business is related to what the news is trending, then you might want to produce content or campaigns that align with it.
5. Competitor Analysis
Next, analyze the content of your competitors to identify the keywords they are targeting. Tools like Sequence Stats Domain Watchlist can help you find the keywords driving traffic to their websites.
This tool will show you the competitors’ top pages and top keywords which is valuable to your optimization strategy. Here is how it looks:
6. Content Trends
Look for trends in the type of content people are engaging with. Are they watching videos, reading blog posts, or listening to podcasts? Creating content in the format that's currently popular can help you leverage trending keywords.
Be mindful of upcoming holidays and seasons. Keywords related to these events often trend. Prepare your content in advance to capitalize on these trends.
7. Google's Auto-Suggest Feature
Start typing a relevant keyword in the Google search bar and see what auto-suggestions pop up. These suggestions are often reflective of trending searches. It can connect with your audience's current interests. Remember to monitor trends regularly and adapt your strategy to stay ahead in the ever-evolving digital landscape.
All in all, that's how to find trending keywords with a helping tool such as Google and Sequence Stats. Remember, SEO is an ongoing process that needs to be carried out carefully. Thus, make sure every step you take can have a good influence in the future.
You can Register to Sequence Stats to have a try on our features including Keyword Ideas and Domain Watchlist to enhance your SEO strategy.