Keyword Opportunity: What It Is and How to Discover It
Knowing the keywords your target audience uses enables you to optimize your content accordingly. Keyword opportunities can change over time due to shifts in user behavior, and industry trends. Thus, it is important to look at the opportunity keywords before proceeding to the optimization process.
In this article, you will learn more about keyword opportunities and how to discover them using Sequence Stats Keyword Ideas. So, let's dive here.
What is Keyword Opportunity?
Keyword opportunity refers to the chance or potential for a website to rank well in search engine results for specific keywords or phrases. It involves identifying and targeting keywords that are relevant to a website's content, products, or services and have the potential to drive organic traffic from search engines.
In the context of SEO, there are metrics and tools that can help assess the competitiveness of keywords and estimate the difficulty of ranking for them. Some common metrics include:
- Keyword Difficulty (KD): This metric, often provided by SEO tools, gives an indication of how difficult it is to rank for a specific keyword. It is based on factors such as the number of competing pages and their authority.
- Competition Analysis: Examining the websites currently ranking for a particular keyword provides insights into the competition. Analyzing their domain authority, content quality, and backlink profiles can help gauge the difficulty of competing for that keyword.
- Search Volume: While not a direct measure of difficulty, understanding the search volume for a keyword is crucial. High search volume may indicate a more competitive landscape, while low search volume may suggest a less competitive but potentially niche keyword.
It's essential to use a combination of these metrics and considerations to evaluate keyword opportunities comprehensively. While some tools may provide an overall difficulty score, the analysis typically involves a nuanced understanding of the specific factors influencing a keyword's competitiveness.
In summary, while keyword opportunity is not a standalone metric, assessing the difficulty of ranking for a keyword involves considering multiple factors and utilizing relevant metrics within the field of SEO.
How to Discover Keyword Opportunities
Before knowing how to discover it, it is important to know the high-opportunity keyword characteristics below:
- Relevance to Your Business: High-opportunity keywords are directly related to the products, services, or content offered by your website.
- Moderate to High Search Volume: These keywords have a substantial search volume, indicating that a significant number of users are actively searching for information related to those terms.
- Low to Moderate Competition: High-opportunity keywords are associated with a manageable level of competition. While some competition is healthy, excessively competitive keywords may be challenging for a new or smaller website to rank for.
- Specific and Intent-Driven: These keywords are often more specific and reflect user intent. Long-tail keywords, which are longer and more detailed phrases, fall into this category. Specific keywords tend to attract users who are closer to making a decision or taking action.
Now, begin your journey by opening your Sequence Stats account and head to the Keyword Ideas feature to conduct your keyword research.
In this dashboard, you should enter your seed keywords and set the targeting of those keywords. Next, the engine will generate keyword ideas which you should analyze to find its opportunity.
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| Picture 1 - Keyword Ideas feature in Sequence Stats. |
As mentioned above, you have to analyze some metrics to measure the keyword opportunity. Make sure that the keywords have high search volume and manageable competition. In this feature, there are keyword metrics you can analyze tho
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| Picture 2 - Keyword metrics data in Keyword Ideas feature in Sequence Stats. |
Best Practices to Discover Keyword Opportunities
Besides conducting keyword research using the Keyword Ideas feature, here are the best practices to uncover hidden opportunities your site might need:
1. Conduct Content Gap Analysis
Identify content gaps compared to user needs. You can utilize theDomain Watchlist feature to discover keywords your competitors are ranking for but you are not. Then, fill these gaps strategically with relevant content.
2. Find Keywords Used by Forums
Explore forums related to your industry or niche. Next, analyze discussions to uncover language and terms used by your target audience. Incorporate these keywords into your content strategy for better engagement.
3. Know Your Competitor's Top Keywords and Pages
Analyze competitor websites using the SEO Domain Watchlist feature. There, you can identify their top-performing keywords and the pages that rank well. Gain insights into their strategy and leverage this information to optimize your content.
That is all. Know, you have to enhance your website SEO by applying the steps above if you want a high-performing site. To help you serve the data and monitor keyword performance, we suggest using Sequence Stats as your one-dashboard-for-all SEO tool.
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