Tracking SERP Features Using Sequence Stats
What Is SERP Feature?
A SERP feature, also known as a "rich snippet" or "enhanced result," is any special element or format that appears on the search results page, providing users with more specific and relevant information in addition to the traditional list of blue links.
SERP features aim to enhance the user experience by presenting information in a more structured and visually appealing manner. They often appear at the top of the search results, above the organic search listings. SERP features can include additional data, images, videos, maps, or other forms of content, making it easier for users to find the information they are looking for without having to click on a website immediately.
Websites that meet the criteria for specific SERP features may have their content showcased in these enhanced listings. However, there are many types of SERP features that can benefit the website, here are some of them:
- Featured Snippets
- Knowledge Graph
- Image Pack
- Video Snippets
- Local Packs
- Reviews and Ratings
- Site Links
- People Also Ask
- Related Search
The Benefits of Getting SERP Features
Obtaining SERP features can provide several significant benefits for websites and businesses. Here are some of the key advantages:
- Increased Visibility: SERP features often appear at the top of search results, above the traditional organic listings. This prime placement can significantly increase your website's visibility and exposure to users, leading to higher click-through rates.
- Higher Click-Through Rates (CTR): Since SERP features provide concise and relevant information directly on the search results page, they tend to attract more clicks. Users can get their questions answered without having to visit a website, but they might still click through to learn more or explore related content.
- Enhanced Brand Authority: Being featured in SERP features, such as featured snippets and knowledge graphs, can enhance your brand's authority and credibility. Users are more likely to trust and engage with content presented in these special formats.
- Better User Experience: SERP features are designed to provide quick and direct answers to user queries. By delivering the information users seek upfront, they can have a better search experience, which can lead to increased loyalty and repeat visits.
- Outranking Competitors: Appearing in SERP features allows your website to occupy more real estate on the search results page, pushing down competitors' listings. This can be particularly beneficial in highly competitive industries.
- Increased Website Traffic: Even though some users may find the information they need within the SERP feature, many will still click through to your website to explore further. This can lead to an increase in organic website traffic.
- Voice Search Relevance: With the rise of voice-activated devices and virtual assistants, SERP features are vital for providing concise answers to voice-based search queries. Being featured in voice search results can significantly impact your website's visibility and reach.
How to Use Sequence Stats for Tracking SERP Feature
Sequence Stats is an all-in-one SEO tool that goes beyond traditional keyword rank tracking by providing comprehensive keyword metrics, including information on SERP features acquired by the keywords. It offers valuable insights into how your website performs in search engine results pages (SERPs) and allows you to optimize your SEO strategy more effectively.
First of all, add keywords to your rank tracker. This is an easy step, you just need to insert it to the provided field and set the market setting and the language.
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| Picture 1: Add keyword to Sequence Stats Rank Tracker. |
After that, wait until the system shows the ranking. If the ranking is showing, you can click on the keyword metrics menu and select SERP availability to see how many SERP features are acquired by that keyword.
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| Picture 2: Keyword Metrics dropdown to choose SERP availability. |
Next, the system will show you the number of SERP features. You can hover your cursor over the number to see what types of features it got. The more features the keyword has, the better the results will be.
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| Picture 3: SERP availability in Sequence Stats. |
Conclusion
By providing a comprehensive view of keyword rankings and the tracking of SERP features, Sequence Stats equips SEO professionals and website owners with actionable data to improve their online visibility, user engagement, and overall search performance. This all-in-one SEO tool facilitates data-driven decision-making and helps you stay ahead in the competitive digital landscape.