What Is Organic Rank and How to Track Them?
In the SEO realm, there are organic ranks and absolute ranks that can be monitored. However, it is important to understand both of search ranking types. To get the clearest understanding of organic ranking, here is all you need to know.
What Is Organic Rank?
Organic search results refer to the web pages that search engines consider most relevant and valuable to the user's query. These results are not influenced by advertising or payment; instead, they are determined by the search engine's algorithms, which aim to present users with the most authoritative, informative, and high-quality content.
Websites that rank well organically are those that align best with user intent and deliver valuable content related to the search query.
How Search Engines Determine Organic Rank
The process of determining organic rank involves complex algorithms used by search engines like Google, Bing, and others. These algorithms evaluate various factors to assess the relevance and quality of web pages, and then rank them accordingly.
While the specific algorithms are closely guarded secrets, several key factors contribute to organic rank:
- Content relevance.
- On-page optimization.
- User experience.
- Site authority.
- Backlink.
Tracking Website Organic Rank
Since SEO is focused on getting organic rank and traffic, then it is essential to know to track a website's organic rank. Here are the ways you can implement to get information on the website’s organic ranking.
A. Utilizing Google Search Console for Insights
Google Search Console is a powerful and free tool provided by Google that offers valuable insights into a website's organic performance. It provides essential data on keyword rankings, click-through rates (CTR), impressions, and other performance metrics.
Webmasters can use this data to gain a deeper understanding of how their website is performing in organic search and identify opportunities for improvement.
B. Use Sequence Stats as Organic Keyword Rank Tracker
Sequence Stats is an advanced keyword rank tracking tool that offers comprehensive and real-time data to monitor organic rank effectively. With Sequence Stats, users can track multiple keywords and their performance on different languages and devices.
The tool allows users to analyze organic keyword rankings over time, get data about absolute search ranking, compare performance with competitors, and identify trends that can inform content and SEO strategies.
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| Figure 8 - display of rank dashboard |
In that dashboard, you can switch the rank type from organic to absolut to see different data display.
C. Regular Monitoring and Reporting
Effective tracking of organic rank requires consistent monitoring and reporting. Regularly reviewing keyword rankings, traffic, and other performance metrics helps identify any fluctuations or trends that may impact a website's visibility.
While timely reporting enables webmasters and SEO professionals to make data-driven decisions and respond quickly to any changes in the organic search landscape.
Benefits of Achieving Higher Organic Rank
Achieving a higher organic rank offers numerous benefits for businesses and website owners:
- Increased Visibility: Websites that rank higher organically are more likely to appear on the first page of search results, resulting in increased visibility and exposure to a larger audience.
- Credibility and Trust: Users often trust organic search results more than paid ads, as they perceive top-ranking websites as authoritative and reliable sources of information.
- Sustainable Traffic: Well-optimized and high-ranking pages can generate sustainable and continuous traffic over time, reducing the reliance on paid advertising.
Conclusion
In conclusion, understanding the basics of organic rank is essential for businesses and website owners seeking to enhance their online visibility and attract relevant organic traffic. Thus, tracking this type of ranking becomes important.
Besides using Google Search Console, you can utilize Sequence Stats that not only track keyword ranking but also automate numerous SEO tasks.