How to Build An SEO Analysis Report to Impress Your Audience
One of the best ways to show your SEO performance is by making a regular SEO analysis report and presenting it to the respective team or clients. This reporting is essential to keep everyone informed about the website's performance due to SEO implementation.
However, making an impressive SEO analysis report that is understandable is not easy. Moreover, when you have to explain it to the non-tech people in the team. That is why, this article will guide you to make an SEO analysis report with the right tool.
What Should Be Reported
Before diving into the nitty-gritty of report creation, it's essential to understand what information your audience is interested in. Your report should provide a comprehensive view of your website's SEO performance and cover various aspects. Here's what you should consider reporting on
1. Keyword Performance
The first thing to include in your SEO analysis report is keyword performance. You need to Tell which queries you want your website to show up for on Google, and show where they appear in the search results.
This information helps you assess whether your SEO efforts are effective in improving your website's visibility for important keywords. It also helps you identify trends, such as whether your rankings are improving or declining over time.
2. Website Traffic
Provide an overview of your website's organic traffic, including the total number of organic sessions, users, and pageviews. You can also include data on trends and growth over time.
Also, you need to break down the sources of your website traffic, including organic, direct, referral, and social traffic. Include the percentage of each traffic source. Understanding where your traffic comes from can help you assess the effectiveness of your marketing efforts.
3. On-Page SEO
The next thing to report is on-page SEO. Your audiences in the meeting need to know what to improve in the internal elements of your website to achieve the goal. Thus, make sure that you can provide on-page SEO analysis thoroughly.
Check if every page on your website has optimized title tags and meta descriptions. So that you can highlight any missing or duplicate tags. Properly optimized title tags and meta descriptions can improve click-through rates from search results and help search engines understand your content.
4. Technical Issue
During the SEO websiteaudit report, make sure that you can spot a technical issue if there is any. Then, in your report, note all of the technical issues and make sure you can handle all of them. Reporting this issue will make your audience understand the reason why the website might experience ups and downs.
5. Content Performance
Content is an essential part of SEO that should be reported regularly. Make sure that all the produced content drives relevant visitors to your website. So, analyze your content performance and create a neat report for it.
However, not all businesses have the same reporting metrics. So, you need to look at one more time about the website KPI on implementing SEO. this way, you can create a report that aligns with business objectives.
How to Create An Impressive SEO Analysis Report
Regularly, the SEO specialist will create a presentation that includes all SEO metrics that will be reported. This method is fine since the purpose is to make everyone understand. However, we offer you a more understandable report using Sequence Stats.
For example, to report the keyword and content performance, you can show a single dashboard of the Sequence Stats Rank Tracker. Here, you will find the daily keyword ranking and its valuable metrics such as the indexed URL which shows the content, the search volume, and other metrics.
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| Picture 1: Keyword Rank Tracker in Sequence Stats. |
If you want to report a special group of keywords, you can create a View which contains keywords in the same category. This way, you will monitor the keyword separately and more comprehensively.
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| Picture 2: View feature in Sequence Stats. |
Next, about the technical issue, you need to conduct a Site Audit to detect the issue. You can just do it in the same analytic SEO report tool, Sequence Stats. Head to the Site Audit menu and set up your site audit. Wait for the system to finish it and build a report upon it.
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| Picture 3: Site Audit feature in Sequence Stats. |
You can only use Sequence Stats as your report screen as it shows various SEO analysis reports that you can directly show to the audience. With clear data visualization, you can make the audience into the presentation.
All in all, making an impressive SEO analysis report is not complicated when you have Sequence Stats in your hands. Make this tool your only tool to do almost all SEO task automation. So, register yourself and get the most out of it!