How to Perform On-Page SEO Audit and The Tool
Sometimes, to begin the site audit, On-page SEO is the first thing to look at to find the factors that hurt your site. On-page SEO audit can be brought by analyzing the internal components of the website such as meta description and other internal-related factors.
In this short article, we will guide you to perform an on-page SEO audit, what to analyze, how to fix, and the tool you can use to assist the process and automate the results.
What Is On-Page SEO?
On-page SEO involves optimizing various aspects of your website's individual pages to enhance their visibility in search engine results. This optimization aims to make your content more relevant and user-friendly, which, in turn, helps search engines understand and rank your pages accurately.
On-page SEO has various elements, including title tags, meta descriptions, internal links, URLs, content readability, keyword density, and image optimization.
Steps to Perform On-Page SEO Audit
Performing an on-page SEO audit is actually not that hard. If you know what to look at, there you have it. However, you should be clear at the beginning on what you want to achieve from the audit process. Next, you will need the below checklist to bear the result.
1. Analyzing The Title Tag
The first thing to look at is the page title tag. The title tag is a critical on-page SEO element as it provides a concise and accurate description of the page's content. You have to ensure that each page has a unique and descriptive title tag containing relevant keywords.
Note also, that you have to avoid stuffing the title with keywords; instead, focus on creating a title that accurately represents the content and entices users to click. If your title tag is lacking, consider optimizing it thoroughly.
2. Checking The Meta Description
Meta descriptions provide a brief overview of the page's content in search results. They don't directly impact rankings but can influence click-through rates. You should write compelling meta descriptions that accurately reflect the page's content and encourage users to click on your link.
The meta description cannot exceed the optimal length, or it will decrease the readability of the search result. Once it is cut to adjust the SERP UI, the reader will not be able to read it fully.
3. Inspecting Internal Links
Next, inspect your internal links. Internal links connect different pages within your website. They help distribute authority and guide users to relevant content. In the on-page SEO audit, you will need to audit your internal links to ensure they are relevant, functional, and strategically placed.
Find the broken links as it can negatively affect user experience and SEO.
4. Checking the URL
A clean and descriptive URL structure aids both users and search engines in understanding the page's topic. Include relevant keywords in the URL while keeping it concise and readable. Avoid using long strings of numbers or irrelevant characters.
URL can be a significant on-page element since it is the first thing Google sees while indexing the page. If you fail to make your URL SEO-friendly, then it will be hard to make it rank high.
5. Ensure Content Readability
On-page SEO includes the content of the page. High-quality content that is easy to read and understand is crucial for user engagement and SEO. Inspect whether the content is easy to read or not, then you will need to edit it.
To make it readable, break up the content into smaller paragraphs, use subheadings, and employ bullet points and numbered lists to enhance readability. Additionally, use a legible font and maintain a balanced text-to-white space ratio.
6. Checking The Keyword Density
While keyword density is no longer a primary ranking factor, it's essential to naturally incorporate relevant keywords within your content. Focus on creating valuable content that addresses user intent and includes keywords where they fit naturally.
7. Checking The Images
Images enhance the visual appeal of your content and contribute to a better user experience. Optimize images by using descriptive file names and alt tags that include relevant keywords. Compress images to ensure fast loading times, as page speed is a ranking factor.
These are all of the important elements you need to audit to get a better page ranking. Make sure you can inspect the issues and fix them immediately before they cause your site loss.
The Tools
As we said, an on-page SEO audit is not as complex as it sounds. You can use the right SEO audit tool to detect SEO issues automatically. You will be happy trying the Sequence Stats feature, Site Audit to do all the audit tasks.
This tool is able to give the users results of an in-depth site audit, including the on-page elements. Here is the specific audit result of the content category.
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| Picture 1: Site audit result on content. |
Besides the content issues, this tool is also able to audit the site health comprehensively using Lighthouse. The metrics reported include the core web vitals score and other important site metrics.
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| Picture 2: Site audit using Lighthouse. |
That is all you need to have in performing an on-page SEO audit. Remember, this task is an ongoing activity that needs to be done regularly. This way, you will always keep up with the site updates and decide immediate fixes.
Go register to Sequence Stats to enjoy all the features including site audit. Have a free trial!