Conduct SEO Technical Audit with Sequence Stats
Technical SEO is the foundation that enables search engines to better crawl and index websites. If there is an issue regarding the technical term, it should be fixed immediately. Thus, SEO technical audits should be conducted regularly to catch up with the website's health.
In this short article, we'll walk you through the process of performing an effective SEO technical audit using the versatile tools provided by Sequence Stats. Read thoroughly to get the best practices.
What is an SEO Technical Audit?
An SEO technical audit is a comprehensive analysis of a website's technical components to identify and rectify issues that hinder its search engine visibility and overall performance. It scrutinizes elements such as site structure, loading speed, mobile responsiveness, indexing status, and more.
The goal is to ensure that the website aligns with search engine guidelines, providing a seamless experience for both users and search engines.
Notable Aspects in an SEO Technical Audit
If you want to conduct your website technical audit, make sure that you check these aspects below and analyze the result:
- Crawlability and Indexing: Assess how search engine bots crawl and index your site. Ensure there are no roadblocks hindering proper indexing.
- On-Page SEO: Review meta tags, header tags, and keyword optimization within content to ensure alignment with SEO best practices.
- Technical Performance: Evaluate the website's loading speed, mobile-friendliness, and overall technical performance for a smooth user experience.
- Site Architecture: Examine the URL structure, internal linking, and navigation to enhance user-friendliness and search engine visibility.
- Schema Markup: Identify opportunities to implement schema markup to provide search engines with richer context about your content.
- Backlink Profile: Analyze the quality and relevance of your backlinks, disavowing toxic ones if necessary.
How to Conduct an SEO Technical Audit with Sequence Stats
You can use Sequence Stats as your technical audit tool with comprehensive results. This tool offers a complete report on website health and each page's performance. So, here are the steps to conduct an SEO technical audit for your site.
1. Begin by logging into your Sequence Stats account. Once logged in, navigate to the Site Audit menu, which serves as your command center for conducting a comprehensive SEO technical audit.
2. Next, set up your site audit including the domain, the URL priorities, and others. You also can choose to utilize the Lighthouse feature where you will get a detailed
3. The most exciting part of conducting a site audit in Sequence Stats is you can schedule the site audit regularly or just once. This way, you will get a regular report automatically saved in the Site Audit dashboard.
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| Picture 1: Site Audit dashboard in Sequence Stats. |
The results given by this technical audit tool are quite complete so you can make a comprehensive SEO report for your team.
Best Practices
Before closing the article, here are some best practices for conducting a technical audit for your site:
- Define Objectives and Scope: Clearly outline the goals and scope of your audit. Understand what you aim to achieve – whether it's improving site speed, enhancing mobile responsiveness, or addressing specific technical issues.
- Thorough Site Crawl: Utilize SEO tools to comprehensively analyze your website's structure, URLs, and indexation status. Identify and address any crawl errors or duplicate content issues.
- Technical Performance Assessment: Evaluate technical aspects like server response codes, SSL certificate status, and domain redirects. A healthy technical performance ensures smooth user experiences.
- Continuous Monitoring: SEO is an ongoing process. Regularly monitor your website's technical health, and performance metrics, and adapt to changes in search engine algorithms.
That’s everything! Know you only need to go to Sequence Stats and register yourself to explore all of the features including Site Audit. You will have a free balance to track keywords and do other things only by registering your account! Have a free trial!