High Keyword Bid and Low Keyword Bid Metrics
The High and Low Keyword Bid metrics are located on the Stats dashboard, where you can view various statistics of important metrics that need to be monitored. The High and Low Keyword Bid is located at the bottom of the Stats page. Here's the explanation of both metrics.
High Keyword Bid
It is the maximum bid data so the ad can be displayed at the top of the first page. This metric represents a value greater than the 80% of the lowest bid where the ad was shown (based on Google Ads statistics for advertisers).
Ad costs may differ depending on the location specified in the ad settings. This data can indicate a bid that you may need to set in order for your ad to show ads at the top of the first SERP. The ad may still appear if your bid does not meet this estimate, but it is less likely to appear at the top of the first page.
Estimates are based on the quality of each keyword and competition from other advertisers. If your estimated bid is very high, then your keyword is poor and could be improved.
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| Figure 1 - High Keyword Bid Statistics in Sequence Stats |
Low Keyword Bid
The opposite of a High Keyword Bid, a Low Keyword Bid is the minimum bid for your ad to appear at the top of the first page. This metric represents a value greater than 20% of the lowest bid where an ad appears based on Google Ads statistics for advertisers.
As with the previous metric, the Low Keyword Bid value can vary depending on the location specified in the ad. This data can be used as a consideration when you advertise with keywords that are monitored using Sequence.
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| Figure 2 - Low Keyword Bid Statistics in Sequence Stats. |
You can set it to display daily high keyword bid and low keyword bid data based on a certain time range such as 1 month, 3 months, Year to Date, 1 year, and all data. In addition, you can also pick the date of the data displayed.
That's the explanation of the High Keyword Bid and Low Keyword Bid metrics in the Stats feature of Sequence. The data from these metrics can be used as a consideration for your ad settings in order to get maximum results.
If you encounter problems while running Stats, please contact our team via [support@sequence.day](mailto: support@sequence.day)