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Site Audit Report Detail - Content

Web owners should pay attention to the keywords used in the page content. Use catchy keywords and don't overstuff them to keep your website's performance good in the search results. This guideline covers the details of a page content audit including single-phrase count, keyword frequency, keyword density, and readability index.

How to Access the Content Audit Report

Click the settings icon on one of the URLs in the Issue Details table to view the audit report detail page. Next, select the On Content menu to access the details of the page content audit results.

Figure 1 - List of URLs on Issue Details
Figure 1 - List of URLs on Issue Details

Content Audit Report

To improve rankings in search results, one way is to create quality content. We present this report so that you know the results of the content audit on the selected URL.


In this section, we display information regarding the number of single phrases from the selected page. You can see the results at the top left, just to the left of the table containing the results of your page content audit.

Keyword Frequency

This data shows how many keywords are used on your web page. Web owners need to pay attention to the keyword frequency value because it can affect keyword density. For content optimization, make sure not to use the same keywords excessively because they can be detected as spam by Google.

Keyword Density

Keyword density shows the total number of times a keyword appears in a piece of content. These keywords can be target keywords, secondary keywords, or LSIs used in the content.

According to SEO experts, the ideal keyword density is only about 1-2% of the total keywords in the content. If you use the keywords excessively, readers may leave your site and resulting in a high bounce rate. Your content can also be considered spam by Google and will lower your website rank.

To calculate keyword density, you can divide the keyword frequency by the total words in the article, then multiply by 100%. For example, an article uploaded on your website is 600 words long. In the article, the word “SEO” appears 12 times. Then the keyword density for the word "SEO" in the article is:

Keyword density = (keyword frequency / total words in the article) x 100%

\= (12 / 600) x 100%

\= 2%.

Readability Index

The readability index is a value that shows how easily your content is understood by readers. Based on the readability index data, you can estimate the right time to improve the content to make it easier to read. Readable content keeps users browsing your site longer.

On the other hand, if the page content presents information that is quite dense and difficult to understand, it can increase the bounce rate on your website. That's not a good thing for the website because it will lower the SEO quality assessment. Therefore, web owners must provide readable and targeted page content.

Factors that affect the readability index include sentence length, sentence structure, text structure, word use, and visual arrangement of content, as well as other supporting factors such as the use of clear descriptions, attractive headings, font size, and others.

Figure 2 - Detailed page content audit report
Figure 2 - Detailed page content audit report

That's a brief discussion of the content audit report on your web page. Improve website rankings on search pages by serving content that conforms to SEO guidelines. If you need help with content creation, contact us at and our team will be happy to help.

Last updated on February 15, 2023
by Sequence Support